Over-the-top (OTT) retailing in the post pandemic world : unveiling consumer drivers and barriers using a qualitative study
Reeti Agarwal, Ankit Mehrotra, Veenu Sharma, Armando Papa, Areej Malibari
| Year of publication: |
2023
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|---|---|
| Authors: | Agarwal, Reeti ; Mehrotra, Ankit ; Sharma, Veenu ; Papa, Armando ; Malibari, Areej |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-14
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| Subject: | Over-the-top | Innovation resistance theory | Uses & gratification theory 2.0 | Grounded theory | Gioia method | Qualititive | Konsumentenverhalten | Consumer behaviour | Grounded Theory | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373360