Overcoming the cold start problem of customer relationship management using a probabilistic machine learning approach
Nicolas Padilla and Eva Ascarza
| Year of publication: |
2021
|
|---|---|
| Authors: | Padilla, Nicolas ; Ascarza, Eva |
| Subject: | cold start problem | customer relationship management | deep exponential families | probabilistic machine learning | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211032938 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662080