Oversized area indications on bonus packs fail to affect consumers' transactional decisions : more experimental evidence on the Mars case
K. P. Purnhagen, E. van Herpen, S. Kamps, F. Michetti
| Year of publication: |
2021
|
|---|---|
| Authors: | Purnhagen, K. P. ; Herpen, Erica van ; Kamps, S. ; Michetti, F. |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Getzville, NY : HeinOnline, ISSN 1573-0700, ZDB-ID 1477235-8. - Vol. 44.2021, 3, p. 385-406
|
| Subject: | Unfair commercial practices | Average consumer | Consumer behaviour | Anchoring bias | Konsumentenverhalten | Experiment | Verbraucherschutz | Consumer protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10603-021-09490-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012618249