Ownership structure and branding strategies : the case of agri-food SMEs
Year of publication: |
2015
|
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Authors: | Bakkour, Mahmoud ; Fort, Fatiha ; Mione, Anne |
Published in: |
The international journal of entrepreneurship and innovation. - London : Sage Publishing, ISSN 1465-7503, ZDB-ID 2006757-4. - Vol. 16.2015, 2, p. 85-95
|
Subject: | agri-food smes | branding strategies | entrepreneur | governance | ownership structure | Markenführung | Brand management | Eigentümerstruktur | Ownership structure | KMU | SME | Agroindustrie | Agro-industry | Corporate Governance | Corporate governance | Unternehmenserfolg | Firm performance |
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