Package graphic design : investigating the variables that moderate consumer response to atypical designs

Franck Celhay and Jean François Trinquecoste

Year of publication:	November 2015
Authors:	Celhay, Franck ; Trinquecoste, Jean François
Published in:	The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 6, p. 1014-1032
Subject:	Konsumentenverhalten \| Consumer behaviour \| Verpackungsgestaltung \| Package design \| Wein \| Wine \| Frankreich \| France

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