Package size and perceived quality : the intervening role of unit price perceptions
Dengfeng Yan; Jaideep Sengupta; Robert S. Wyer
| Year of publication: |
2014
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|---|---|
| Authors: | Yan, Dengfeng ; Sengupta, Jaideep ; Wyer, Robert S. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 4-17
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| Subject: | Package size | Unit prize | Quality perceptions | Dual role of price | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Wahrnehmung | Perception | Preis | Price | Dienstleistungsqualität | Service quality |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359888