Packaging of healthy and unhealthy food products for children and parents : the relative influence of licensed characters and brand names
Year of publication: |
2010
|
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Authors: | Levin, Aron M. ; Levin, Irwin P. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 9.2010, 5, p. 393-402
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Subject: | Lebensmittel | Food | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Eltern | Parents | USA | United States |
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