Padraig O'Ceidigh and Aer Arann : Building a Business in the Context of a Life

In April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the brink of liquidation. For founder, sole owner and chairman Padraig O'Ceidigh, the airline has been a personal as well as business passion. The case provides a number of options for addressing the crisis. It also places the story in the context of Padraig's life journey and search for multi-dimensional success.Learning Objective: Examine how an entrepreneur defines success and makes choices from a personal and business perspective