Pairing myth with type of change: implications for change communication

Draws attention to the value of myths for therapeutic purposes; cleansing oneself of addiction to theory. Espouses the need for moving beyond the rigidity of types and quantification of change. Attempts to loosen these types and to prepare the ground for their consideration side by side with myths. Discusses implications for learning and communication.

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Year of publication:	1997
Authors:	Jabri, Muayyad
Published in:	Journal of Organizational Change Management. - MCB UP Ltd, ISSN 1758-7816, ZDB-ID 2020442-5. - Vol. 10.1997, 1, p. 21-29
Publisher:	MCB UP Ltd
Subject:	Corporate communications \| Myths \| Organizational Change

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09534819710159279 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014891530