Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
Year of publication: |
2010
|
---|---|
Authors: | González-Benito, Oscar ; Martos-Partal, Mercedes |
Publisher: |
Madrid : Fundación de las Cajas de Ahorros |
Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenführung | Brand management | Spanien | Spain |
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