Papers from the MRS Conference 2001 - Decoding competitive propositions: A semiotic alternative to traditional advertising research
| Year of publication: |
2001
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| Authors: | Harvey, Michael ; Evans, Malcolm |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 43.2001, 2, p. 171-188
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