PAPERS - Interactive effects of country of origin and product category on product evaluations
Year of publication: |
1998
|
---|---|
Authors: | Manrai, Lalita A. ; Lascu, Dana-Nicoleta ; Manrai, Ajay K. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 7.1998, 6, p. 591-616
|
Saved in:
Saved in favorites
Similar items by person
-
Manrai, Lalita A., (2001)
-
Interactive effects of country of origin and product category on product evaluations
Manrai, Lalita A., (1998)
-
Lascu, Dana-Nicoleta, (2006)
- More ...