PAPERS - New perspectives on marketing mix programme standardisation
Year of publication: |
1998
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Authors: | Michell, Paul ; Lynch, James ; Alabdali, Obaid |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 7.1998, 6, p. 617-634
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