PAPERS - Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Perfect Information Frontier
| Year of publication: |
1999
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| Authors: | Bei, Lien-Ti ; Widdows, Richard |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 33.1999, 1, p. 165-186
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