Paradox of authenticity versus standardization : expansion strategies of restaurant groups in China
Guojun Zeng; Frank Go; Henk J. de Vries
| Year of publication: |
2012
|
|---|---|
| Authors: | Zeng, Guojun ; Go, Frank M. ; Vries, Henk J. de |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 4, p. 1090-1100
|
| Subject: | Gastronomie | Restaurant industry | Filiale | Branch office | Glaubwürdigkeit | Credibility | Unternehmenswachstum | Firm growth | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566946