Paradox of authenticity versus standardization: Expansion strategies of restaurant groups in China
| Year of publication: |
2012
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|---|---|
| Authors: | Zeng, Guojun ; Go, Frank ; de Vries, Henk J. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 10742645. - Vol. 31.2012, 4, p. 1090-1101
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