THE PARADOXES OF MARKETING - The appearance of new managerial practices, as well as the wide variety of methods used in marketing, periodically result in challenges to the basic notions of marketing. Is a change of paragigm currently taking place? Are we heading toward a relative explosion of the discipline ? Based on the ideas proposed by several recent works, and with little regard for ...
| Year of publication: |
1999
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| Authors: | Pras, Bernard |
| Published in: |
Revue française de gestion : hommes et techniques. - Paris : [Hermes [u.a.], ISSN 0338-4551, ZDB-ID 1962863. - 1999, 125, p. 99
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