Parallel play : startups, nascent markets, and effective business-model design

Rory M. McDonald and Kathleen M. Eisenhardt

Year of publication:	2020
Authors:	McDonald, Rory ; Eisenhardt, Kathleen M.
Published in:	Administrative science quarterly : ASQ. - Thousand Oaks, Calif. : Sage Publ., ISSN 1930-3815, ZDB-ID 2064582-X. - Vol. 65.2020, 2, p. 483-523
Subject:	entrepreneurship \| search \| adaptation \| competition \| legitimacy \| strategy \| organizational innovation \| organizational learning \| mechanisms and processes \| institutional entrepreneurship \| qualitative methods \| business model design \| Geschäftsmodell \| Business model \| Lernende Organisation \| Learning organization \| Unternehmensgründung \| Business start-up \| Entrepreneurship \| Entrepreneurship approach \| Innovationsmanagement \| Innovation management \| Innovation \| Strategisches Management \| Strategic management