Parameter estimation for a multiplicative competitive interaction model : least squares approach
Year of publication: |
1974
|
---|---|
Authors: | Nakanishi, Masao ; Cooper, Lee G. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 3, p. 303-311
|
Subject: | Einzelhandelsgeographie | Marktforschung |
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