Pareto-principle application in non-IT supported CRM processes : a case study of a Dutch manufacturing SME
Ibrahim Elbeltagi, Thijs Kempen and Elaine Garcia
| Year of publication: |
2014
|
|---|---|
| Authors: | Elbeltagi, Ibrahim ; Kempen, Thijs ; Garcia, Elaine |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 20.2014, 1, p. 129-150
|
| Subject: | Qualitative research | Customer relations | Small-to-medium-sized enterprises | Pareto-principle application | Manufacturing SMEs | Non-IT supported orientational CRM | KMU | SME | Beziehungsmarketing | Relationship marketing | Niederlande | Netherlands | Industrie | Manufacturing industries | Mittelständische Industrie |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246787