Partial least squares path modelling in marketing and management researach : an annotated application
Joaquín Aldás-Manzano
| Year of publication: |
2013
|
|---|---|
| Authors: | Aldás-Manzano, Joaquín |
| Published in: |
Quantitative modelling in marketing and management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 978-981-4407-71-7. - 2013, p. 43-78
|
| Subject: | Marketing | Management | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680219