Participant or spectator? : comprehending the sport sponsorship process from different perspectives
Konstantinos Koronios, Alkis Thrassou, Lazaros Ntasis and Georgia Sakka
| Year of publication: |
2024
|
|---|---|
| Authors: | Koronios, Konstantinos ; Thrassou, Alkis ; Ntasis, Lazaros ; Sakka, Georgia |
| Subject: | Sponsorship | Participant-based marketing | Implicit consumer cognition | Attention | Attitude | Awareness | Intentions | Sponsoring | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Sportmarketing | Sports marketing | Sport | Sports | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EMJB-03-2022-0062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014557602