PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

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Year of publication:	2009
Authors:	Eva-Cristina, Petrescu ; Pop Nicolae Al.
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 4.2009, 1, p. 788-792
Publisher:	Facultatea de Ştiinţe Economice
Subject:	holistic marketing in insurance \| relationship marketing \| integrated marketing \| internal marketing \| social responsibility marketing \| international marketing \| trust \| customer loyalty \| crisis

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M31 - Marketing ; G22 - Insurance; Insurance Companies
Source:	RePEc - Research Papers in Economics

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