Pass it on : a framework for classifying the content of word of mouth
Cathy Nguyen; Jenni Romaniuk
| Year of publication: |
2014
|
|---|---|
| Authors: | Nguyen, Cathy ; Romaniuk, Jenni |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 2, p. 117-124
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| Subject: | Word of mouth | eWOM | Entertainment | Television programs | Films | Movies | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Film | Fernsehprogramm | Television programme | Konsumentenverhalten | Consumer behaviour | Fernsehen | Television | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400508