Passing the Torch: Intergenerational Influences as a Source of Brand Equity
| Year of publication: |
2002
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|---|---|
| Authors: | Moore, Elizabeth S. ; Wilkie, William L. ; Lutz, Richard J. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 2, p. 17-37
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