Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
| Year of publication: |
2009
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|---|---|
| Authors: | Hui, Sam K. ; Fader, Peter S. ; Bradlow, Eric T. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 2, p. 320-335
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