Pattern-matching purchase behavior and stochastic brand choice: A low involvement model
| Year of publication: |
1989
|
|---|---|
| Authors: | Winter, Franz L. ; Rossiter, John R. |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 10.1989, 4, p. 559-585
|
| Publisher: |
Elsevier |