Patterns of herding and their occurrence in an online setting/ David J. Langley; Maarten C. Hoeve; J. Roland Ortt; Nico Pals; Bob van der Vecht
| Year of publication: |
2014
|
|---|---|
| Authors: | Langley, David J. ; Hoeve, Maarten C. ; Ortt, Roland ; Pals, Nico ; Vecht, Bob van der |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 1, p. 16-25
|
| Subject: | Consumer behavior | Social contagion | Diffusion | Social influence | Social media | Twitter | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Herdenverhalten | Herding | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010347817