Patterns of product improvements and customer response
K. Sivakumar, Cong Feng
| Year of publication: |
2019
|
|---|---|
| Authors: | Sivakumar, K. ; Feng, Cong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 27-43
|
| Subject: | Product improvements | Incremental innovations | Pattern of improvements | Prospect theory | Innovation | Produktivität | Productivity | Prospect Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.06.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104895