Patterns of strategy innovation
The authors examine nearly 200 corporate strategies which promised innovation at the level of the business model, and which were successful. They distill ten essential 'innovation themes' which provide basic elements for a fresh perspective on strategy. In particular, the themes can be used in two ways to devise a business strategy. Corporate examples are given of each innovation theme.
Year of publication: |
2001
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Authors: | Choi, David ; Valikangas, Liisa |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 19.2001, 4, p. 424-429
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Publisher: |
Elsevier |
Keywords: | Strategy innovation Management theories Strategy paradigms Innovation themes |
Saved in:
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