Paying before or paying after? : timing and uncertainty in pay-what-you-want pricing
Giampaolo Viglia, Marta Maras, Jan Schumann, and Daniel Navarro-Martinez
| Year of publication: |
2019
|
|---|---|
| Authors: | Viglia, Giampaolo ; Maras, Marta ; Schumann, Jan Hendrik ; Navarro-Martinez, Daniel |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 3, p. 272-284
|
| Subject: | PWYW | time of payment | uncertainty | profitability | services | Risiko | Risk | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Zeit | Time | Entscheidung unter Unsicherheit | Decision under uncertainty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670519835308 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126400