Peculiarities of Development and Implementation of Marketing Strategies in A Private Company

A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and establishing a new set of objectives are presented the types of strategies that are to be adopted by the firm position against the market.

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Year of publication:	2012
Authors:	Guţă, Anca Jarmila
Published in:	Annals of the University of Petrosani, Economics. - University of Petrosani, Romania. - Vol. 12.2012, 3, p. 75-82
Publisher:	University of Petrosani, Romania
Subject:	strategic management \| strategy \| marketing strategy \| strategic objectives \| types of strategies \| the company's general objectives \| financial goals \| marketing objectives

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Extent:	application/pdf
Type of publication:	Article
Classification:	M - Business Administration and Business Economics; Marketing; Accounting
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011066981