Peer effects in the diffusion of solar photovoltaic panels
Year of publication: |
2012
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Authors: | Bollinger, Bryan ; Gillingham, Kenneth |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 900-912
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Subject: | social contagion | diffusion models | empirical IO methods | probability models | word of mouth | endogeneity | Innovationsdiffusion | Innovation diffusion | Photovoltaik | Photovoltaics | Virales Marketing | Viral marketing | Sonnenenergie | Solar energy | Soziale Gruppe | Social group | Panel | Panel study | Schätzung | Estimation |
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