"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Year of publication: |
July-September 2017
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Authors: | Lee, Seungae ; Mackert, Michael |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 3, p. 157-174
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Subject: | Biased elaboration | regulatory focus theory | self-defensive process | self-referencing | Studierende | Students | Werbewirkung | Advertising effects | USA | United States | Marketingtheorie | Marketing theory |
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