Perceived Affordances of Web Advertisements : Implications for Information Artifacts Design

Perceived affordance is utilized as a theoretical lens to explore factors influencing consumers’ positive or negative perceptions of Web advertisements, which is one type of information artifacts. Content and form are two main attributes shared by information artifacts. Based on the literature review and content analysis, a conceptual framework is proposed to shed light on perceived affordance of information artifacts for the IS researchers and designers

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Year of publication:	2013
Authors:	Zhang, Ping ; Jian, Tang ; Zhao, Yuxiang
Publisher:	[S.l.] : SSRN
Subject:	Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Informationsverhalten \| Information behaviour
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Jian Tang, Yuxiang Zhao & Ping Zhang (2011), Perceived Affordances of Web Advertisements: Implications for Information Artifacts Design, Proceedings of the Fifth China Summer Workshop on Information Management (CSWIM), Harbin, China, June 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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