Perceived authenticity of the visitor experience in museums : conceptualization and initial empirical findings
Year of publication: |
2014
|
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Authors: | Hede, Anne-Marie ; Garma, Romana ; Josiassen, Alexander ; Thyne, Maree |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1395-1412
|
Subject: | Experience | Museums | Perceived authenticity | Museum | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
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