Perceived brand authenticity : examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices
Jessica M. Rixom, Brett A. Rixom
| Year of publication: |
2023
|
|---|---|
| Authors: | Rixom, Jessica M. ; Rixom, Brett A. |
| Subject: | Markenimage | Brand image | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326224