Perceived brand portfolios : how individual views hamper efficiency
Year of publication: |
2015
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Authors: | Åsberg, Per |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 6, p. 610-620
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Subject: | Business performance | Portfolio strategy | Marketing strategy | Brand portfolio | Brand architecture | Brand deletion | Brand map | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Marketingmanagement | Marketing management | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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