Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Sunmee Choi and Anna S. Mattila
| Year of publication: |
2009
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|---|---|
| Authors: | Choi, Sunmee ; Mattila, Anna S. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 1, p. 37-47
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009884914