Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Huifeng Pan and Zhiqiang Liu and Hong-Youl Ha
| Year of publication: |
2022
|
|---|---|
| Authors: | Pan, Huifeng ; Liu, Zhiqiang ; Ha, Hong Youl |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 10, p. 3834-3854
|
| Subject: | Restaurants | Mixed coupons | Perceived price | Price discounts | Trustworthiness of online reviews | Vertrauen | Confidence | Preismanagement | Pricing strategy | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Gastronomie | Restaurant industry | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-12-2021-1524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013413105