Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising
Suk Chong Tong
| Year of publication: |
December 2018
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| Authors: | Tong, Suk Chong |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 3/4, p. 179-189
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| Subject: | Mutual fund advertising | Perceived risk | Expert endorsement | Corporate image | Investment knowledge | Investmentfonds | Investment Fund | Werbung | Advertising | Firmenimage | Corporate reputation | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-018-0054-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975279