Perceived service process in e-service delivery system : B2C online retailers performance ranking by TOPSIS
Piyush Gupta, Amit Sachan, Vivek Mishra
| Year of publication: |
2024
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|---|---|
| Authors: | Gupta, Piyush ; Sachan, Amit ; Mishra, Vivek |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 29.2024, 1, p. 1-17
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| Subject: | India | online retail | performance evaluation | service delivery | service process | TOPSIS | Online-Handel | Online retailing | Indien | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Performance-Messung | Performance measurement | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2024.138237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060736