Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Kristian Möller
| Year of publication: |
1979
|
|---|---|
| Authors: | Möller, Kristian |
| Publisher: |
Helsinki : Helsinki School of Economics |
| Subject: | Verbraucher | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Dauerhafte Konsumgüter | Durable goods | Markenimage | Brand image | Risiko | Risk | Theorie | Theory | Konsumgüter | Consumer goods | Verbrauchsgüternachfrage | Verbraucherverhalten |
| Extent: | 219, 46 S. |
|---|---|
| Series: | Helsingin Kauppakorkeakoulun julkaisuja / A. - Helsinki, ISSN 0356-9969, ZDB-ID 1113727-7. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 205 - 218 ISSN 0356-9969 Bibliogr. S. 205-218 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391630