Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories

Pradeep Racherla; Wesley Friske

Year of publication:	2012
Authors:	Racherla, Pradeep ; Friske, Wesley
Published in:	Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 548-559
Subject:	Online reviews \| Word-of-mouth (WOM) \| Message usefulness \| Reputation \| Identity disclosure \| Expertise \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Personalisierung \| Personalization

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