Perceived value of online customization experience in China : concept, measurement, and consequences
Xiaoyu Wan, Tingyi Wang, Wei Zhang, Jie Cao
| Year of publication: |
2017
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|---|---|
| Authors: | Wan, Xiaoyu ; Wang, Tingyi ; Zhang, Wei ; Cao, Jie |
| Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 28.2017, 1, p. 17-28
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| Subject: | Online experience | Perceived value | Results perceived value | Process perceived value | Konsumentenverhalten | Consumer behaviour | China | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.hitech.2017.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719606