Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Huahua Li, Mimi Li, Guyang Lin, and Hanqin Qiu
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Huahua ; Li, Mimi ; Lin, Guyang ; Zhang, Hanqin Qiu |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 1, p. 154-175
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| Subject: | destination image | image structure | multifaceted image | visual stimuli | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211057606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245294