Perception and desired brand personality in organizations that internationalize services : the case of the Colombian business environment
Campo Elias Lopez-Rodriguez, Gerson Jaquin Cristancho-Triana, Jenny Liliana Amaya-Tellez
Year of publication: |
2020
|
---|---|
Authors: | Lopez-Rodriguez, Campo Elias ; Cristancho-Triana, Gerson Jaquin ; Amaya-Tellez, Jenny Liliana |
Published in: |
European research studies. - Piraeus, ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 23.2020, 3, p. 581-597
|
Subject: | Brand personality | brand perception | desired value | branding | internationalization | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Kolumbien | Colombia | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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