Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs
Sohaib S. Hassan, Christian Reuter, Levan Bzhalava
| Year of publication: |
2021
|
|---|---|
| Authors: | Hassan, Sohaib S. ; Reuter, Christian ; Bzhalava, Levan |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 1, p. 2150002-1-2150002-26
|
| Subject: | Social media | cloud computing | SMEs | digital transformation | technology adoption | Social Web | Social web | KMU | SME | Cloud Computing | Cloud computing | Deutschland | Germany | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Informationstechnik | Information technology | Technischer Fortschritt | Technological change | Online-Marketing | Internet marketing |