Perception of value delivered in digital servitization
Year of publication: |
2021
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Authors: | Simonsson, Johan ; Agarwal, Girish Kumar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 99.2021, p. 167-174
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Subject: | Digital servitization | Individual entrepreneurial orientation | Value delivery | Value perception | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Kundenwert | Customer value | Leistungsbündel | Bundling strategy | Wahrnehmung | Perception | Geschäftsmodell | Business model |
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