Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
| Year of publication: |
2011
|
|---|---|
| Authors: | Eser, Zeliha ; Isin, F. Bahar ; Tolon, Metehan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 7 (1.7.), p. 854-869
|